But I might be willing to try it out . . .
I was just remarking the other day that I think we are going to have to change our "No Soliciting" sign on the front porch to "Don't Bother Knocking because I'm not Buying."
In just the past couple of days, Ive had two people knock on the door trying to sell something. I'm usually not the type of person to rudely state, "don't even get into it because I'm not going to listen," but in both instances I hesitated to open the door and then immediately I was thrown into a situation that I was trying to avoid.
The first gentleman was trying to sell an organic concentrated cleaning solution. I sat there for 10 minutes while he tried to scrub everything from my walkway concrete to my windows and front door in an effort to show me how great the product was. Funny thing is, the product was pretty damn good. He said (though did not show) that it could take stains out of the carpet easily. That one hit home because we have a few that I'd like to knock out. But then came the inevitable sales close. He hadn't mentioned the price at all - for good reason. Not that I was going to buy, but at $37/bottle, the case was closed.
The next gentleman knocks on the door well into the evening, he's crowding the front window and its dark outside. I really hesitated to answer but begrudgingly gave in. He was really nice, from the Aamco body shop near by, trying to drum up new business by offering 5 oil changes for $79. That in and of itself is a pretty good offer (much less than I would normally pay for 5), but I just wasn't in the right frame of mind to write that check on my front porch. We usually get our oil changed somewhere that they also throw in a free car wash and that makes a difference. Besides, I don't get my oil changed more than 3-4 times a year and would I even remember Id bought that coupon the next time it was needed? The poor guy looked at me like I was crazy not to buy I had to almost slam the door in his face to get my point across.
The analyst in me often thinks about what they could have done differently to actually get me to make the decision to buy something. I respect that job (door to door sales) as being extremely difficult. Seth Godin calls it interruption marketing.
I believe there is a way that both of them could have made a sale without forcing me to make a choice right there on my doorstep. After exhausting all efforts, If the guy selling the cleaning solution would have pulled out a small trial bottle for free or $2-3, told me to give it a try this time and given me a web address to re-order with free shipping if I were pleased, I would have done it.
After I declined to buy his promo card, if the guy selling the oil changes would have given me a $5 off coupon to try our their service. Then once I redeemed that coupon, followed that up with a free car wash near by and another offer to buy that same package after Id been pleased with their service, they just might have a new satisfied customer.
But, neither gave me that option and both went away empty handed.

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