One of main focuses for the latter half of this year is on increasing my web presence (for instance this Blog - that I still have yet to formally announce) and my overall business branding. As a result, I'm in the process of rolling out a new business logo to use in conjunction with a number of creative projects.
My first thought was where the heck do I start with something like that. Then I remembered hearing about elance.com through the grape vine. So I logged onto the website and posted the job for the professional e-lancers (graphic designers in this case) to bid on. I gave a brief summary about what I was looking for and what level I wanted to potentially take the branding to in the future.
Within 24 hours I had over 25 bids to do my logo and 2-3 drafts of business cards and letterhead. The bids ranged anywhere from $45 to $299 for that particular project. I compared cost to each designer's portfolio of work and narrowed it down to 5. From there, I picked the one that I felt was the best option and could also be useful in the future with other related projects that I might want to tackle.
I was given 9 designs to choose from. I was able to quickly narrow that down to 2. Then I had the designer make similar changes to both of the finalists and determine from there which one to go with.
The tedious part has been the final minute details and changes to make it look exactly the way that I want it to look (or close enough). I'm on my 5th round of revisions (usually 24-48 hrs) and the designer hasn't quite been able to capture the exact essence of what I'm going for.
I thought I would share that tidbit with anyone who may have a design, web or creative job that they are looking to hire someone to work on. I know for a fact that I could not have been able to hire a local firm to do the same work for the same price. The natural trade off is that the turnaround has been slightly slower that one would anticipate working face to face with a professional.
Ill report more when the job is completed and give my final feedback.
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